GlobeNewswire

The evolution of media monitoring has arrived at a new benchmark

A Media Snippet accompanying this announcement is available by clicking on this link.

SYDNEY, Australia, Oct. 01, 2024 (GLOBE NEWSWIRE) -- Medianet - Australia’s trusted media intelligence company - is launching a full-service platform that integrates real-time monitoring with analysis, press release distribution and media contacts.

The addition of media monitoring will empower and enrich Medianet’s existing suite of services to create a comprehensive media intelligence solution, unique to the market.

Medianet’s expansion into monitoring in November will challenge the incumbents - all foreign-owned - in a sector with an annual value of more than $100 million.

“We are delivering a cohesive platform for a media world that has become harder to navigate and illuminate,� Medianet managing director Amrita Sidhu said.

“It will work smart for customers and end the frustrations they have been experiencing for way too long.�

Medianet’s new platform is a response to what Ms Sidhu described as a “lack of meaningful and effective innovation� in the media intelligence sector, which serves business, government, public institutions and not-for-profit organisations.

“We have worked with customers in Australia for more than 40 years and we have listened to what they tell us they need,� Ms Sidhu said.

“We are confident we have engineered a solution that is measurably smarter and has a superior user experience than anything else in the market, including industry-first metrics.�

She added: “We will also be better on price.�

Ms Sidhu said the Medianet platform will elevate communications value and productivity by giving customers seamless control of four key assets:

• Outreach - An intuitive press release builder accelerated by targeted media distribution lists, allowing customers to take command of their public messaging.
• Monitoring - Real-time access to media coverage across online, print, broadcast and social, sourced from Australia’s most influential media brands.
• Search - Contemporaneous and archived media coverage of companies and organisations - surfaced by new smart search technology - to facilitate research, context and assessment of the competitive environment.
• Analysis - Value-based insights and metrics of media coverage in real-time, providing sentiment evaluation, share of voice and actionable guidance on response strategies.

“This combined functionality will give our customers a new level of power over their media messaging strategy,� Ms Sidhu said. “They can create a message, get it delivered to the right people, know where it lands in the media and, critically, understand how it has been perceived.�

The platform is underpinned by the latest technologies available globally, encompassing AI tools, large language models and data science, to rapidly generate metrics tailored to a customer’s requirements.

“The technology we have deployed resolves the blindspots which have been frustrating customers,� Ms Sidhu said.

“It will immediately give customers a very clear view of how a campaign has performed and deep insights to shape and manage their ongoing media strategy.�

A part of the user experience will be exemplary customer support, which Ms Sidhu described as a hallmark of Medianet’s professional reputation.

“For all of the technical sophistication of our new platform, we certainly understand the value customers place on human touch,� she said. “We are putting control in customers’ hands but we will also be on the end of the phone if a customer needs it.�

To interview Medianet Managing Director Amrita Sidhu or for an exclusive media preview contact [email protected] +61 481 177 686 or
Head of Marketing Mercedes Carrin on [email protected] +61 430 729 397.
For more information about the new Medianet platform go to medianet.com.au

Key points:

• Launch of an all-in-one platform in November: Medianet is launching a full-service media intelligence platform integrating real-time monitoring, press release distribution, media contacts, and advanced analytics.
  
• Seamless control: The platform is designed to provide seamless control and a smarter user experience for clients.
  
• Challenging industry incumbents: Medianet's expansion into media monitoring will challenge incumbents in the $100 million Australian media monitoring sector, with superior innovation and disruptive pricing.
  
• Cutting-edge technology and customer support: The platform leverages world leading data science, AI tools and large language models to deliver real-time insights supported by hands-on customer support.
  

About Medianet: Australia’s leading media services provider, with more than 40 years experience helping companies, government and organisations tell their stories. Independently managed, Medianet’s equal major shareholders are News Corp and Nine Entertainment.